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Case Study:
Three Big Things. This is what we work so hard to uncover.
January 16, 2025
INSIGHT

What are your three big things? They are the things that are going to take your business and culture from where it is today, to where it wants to be in 4 years.

Unveiling the T3P: How ValueBull Helps Businesses Discover Their Top 3 Priorities

Hey there, curious minds!

How do some businesses just nail it when it comes to their company culture and growth? Well, spoiler alert: they've likely discovered their T3P, or Top 3 Priorities. At ValueBull, we're all about helping companies like yours unearth these game-changing priorities to drive focus, connection, and growth. So grab a comfy seat, and let's dive into what the T3P is all about!

What's the T3P Anyway?

Great question! The T3P is a process we've developed to help businesses identify their most critical values,  the ones that aren't just fancy words on a wall but actionable principles that everyone in the company can live by. Think of it as finding your company's North Star (well, three of them)!

The Journey from Workshop to Wow

So how do we get to these Top 3 Priorities? It's a bit like mining for gold, but way more fun and a lot less messy.

Step 1: Getting to Know You

We start by gathering all the juicy details about your business - your history, mission, vision, current values, and even those quirky team photos. This helps us understand who you are and where you want to go.

Step 2: Aligning with Your Goals

Next, we dive into your strategic objectives. What are your big dreams? What's the mountain your company is trying to climb? By aligning the T3P with your goals, we ensure these priorities will help you get where you want to be.

Step 3: Identifying Your Archetypes

Using ValueBull's 12 Archetypes, we help you pinpoint which resonates most with your company. Are you all about Innovation, Collaboration, or perhaps Empowerment? This is where the magic starts to happen.

Step 4: Connecting the Dots

We map your existing values to the new T3P to ensure we build on what already makes your company great. It's like renovating a house, you keep the strong foundation but add fabulous new features.

Step 5: Crafting Creative Expressions

Now for the fun part! We brainstorm catchy, memorable phrases that encapsulate your Top 3 Priorities. No boring corporate speak here - we're talking expressions that make your team go, "Yes! That's so us!"

Step 6: Picking the Winners

Together, we refine these expressions until you’ve got the perfect trio that truly represents your company's ethos. High-fives all around!

Step 7: Bringing It to Life

Finally, we help you roll out these priorities company-wide. From team workshops to snazzy posters in the break room, we'll make sure everyone is on the same page and excited about the journey ahead.

A Real-Life Example

Let us tell you about a law firm we worked with in the insurance sector. They had big goals but needed help rallying their team around common values. Through the T3P process, we identified their top priorities:

  • Collaboration: Captured by the expression "All Rise Together"
  • Ownership and Accountability: Summed up as "The Buck Stops With Me"
  • Innovation: Inspired by "Furiously Curious"

These weren't just catchy phrases—they became mantras that energized their team and aligned everyone toward shared success.

Why It Matters

In today's fast-paced world, having clarity on your core priorities isn't just nice to have—it's essential. It helps your team make decisions faster, work together better, and ultimately, achieve those big, audacious goals.

Ready to Discover Your T3P?

If you're excited about unlocking your company's true potential, we're here to guide you every step of the way. Let's chat about how the T3P process can bring focus, unity, and growth to your business.